As organizations expand, systems and processes also become complex thus affecting communication between individuals and groups. In such circumstances, communicating strategically is a necessity.

Strategic communication is a powerful management tool that can be used to improve chances of success for development projects, programs, and policy reforms. Communication for development is a two-way process between policymakers and stakeholders; it represents not only information dissemination, education/awareness-raising but also feedback, interaction, and a variety of other methods that motivate people to change long-established practices and behaviors.

FIMTAR’s aim in designing this course is to enable staff in organizations set the tone and direction that allows communication activities, products and materials work in harmony to achieve the desired goals. A good communication strategy will enable stakeholders and partners to provide input and agree upon the best way forward to unify their actions. With an agreed-upon communication strategy, it’s easy for staff and partners to have a plan they can refer to throughout the various program development stages.